On the arena of globally interconnected markets , the Digital marketing emerged as an indispensable tool with sterling contribution in buying and selling of the information’s , products and services over computer communication networks .With the plethora of new innovations , developments , protocols , strategies and applications the internet marketing helps to find out the right customers and the targeted audiences to whom the goods and services are to be provided by the business ventures.
The electronic data interchange in the field of e-commerce eliminates the time delays and, there is more certainty in information flow. The access to network communication tools including electronic mail , online services and web browser have created a new awareness of the commercial potential of theDigital marketing. The registered websites with the search engines such as Google , Yahoo , Bing and Baidu have opened a new path for the research marketing , strategic marketing and operational marketing.
The incarnation of social media such as LinkedIn , Facebook, YouTube and Google+ with indelible image in the field of internet has optimized the awareness of a products , brands , events and services among the public customers . The targeted online advertising on the social media is very cost effective and time saving for the top brands and products .The online adverts on the social media drives the huge traffic to the commercial websites. The top businessman and politicians utilizes the social media to sell their ideas and policies .The U.S.A. president election is the best example of the optimum utilization of Digital marketing via social media for effective campaign among the masses.
The search engine optimization (SEO) technique plays very crucial role in increasing the amount of visitors to website so that to aware the visitors about business , products and services of a particular websites .This helps to understand the better knowledge of customer’s preferences as well as improves the customer’s experiences and interactions.
Nowadays the blog marketing, e-mail marketing and pay per click advertising become more popular form of Digital marketing in public domain for young generations. The mass appealing , attractive and effective contents have far reaching effects and impressions on the minds and hearts of readers since it publicize business , brands and services which are newly launched in the market. The email marketing and online transaction through debit or credit cards promotes paperless exchange as great shift towards the cashless economy.
The e-commerce sites such as Pat , Amazon , Mantra etc. , emerged as a convening powers to meet the day to day needs of the public .Digital marketing is a major source of the establishment of many new startup such as Ola Cabs , OYO Rooms and Flipkart .It gives the platform to the young entrepreneurs to start a new and innovative business ventures and to make a special identity among the global business pantheon .With the advent of Digital marketing , the distance and the time never become an issue since it reduces the destinations barriers between owners and respective customers.
The recent remedial reform of the demonetization of higher currency notes by the Indian Government has great impact on the internet marketing .The Pat registered over 7 million transaction worth Rest 120 crore in a day after the demonetization drive started. For all the cashless payments many banks has started e-wallet mobile services such as State Bank Buddy with the different features such as send money , recharge , pay bills and tickets booking of flight , hotel and cinema .
Digital marketing is a dynamic in nature and has access to the large section of society with egalitarian and transparent approaches .In the age of information and technology it has bright future in the field of online shopping , retail , banking , entertainment and tourism . Internet marketing has resulted in raising the expectations for data access , online transactions and services , and the sudden rise in the productivity of the market.
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